Walk into two to three doctor’s offices, and you will notice that the interior of all the offices isn’t the same.
They have different colors on the wall, additional photos, and other interior décor.
A doctor specializing in sports medicine may display framed pictures of famous athletes, whereas the clinic of a brain specialist will be full of photos and structures related to the brain. The doctors’ offices are designed to display their practice area, and the healthcare website design is no different.
YOUR WEBSITE INTRODUCES YOU TO YOUR LIKELY PATIENTS AND SAYS A LOT ABOUT YOUR PRACTICE
Your website is the first impression to your potential patients, and you surely do not want to ruin your first impression.
That’s why it is essential to make your online presence organized, informative, and representative of your course.
While there are some universal tips to create an effective website design, below are a few best practices to develop an effective healthcare website design.
MAKE SURE THE WEBSITE DESIGN IS MOBILE-FRIENDLY
In 2020, 80% of all web users, while searching the internet, use mobile devices (article source statistics page of Quora creative). This simply means that the times have changed, people use their mobile phones to search for everything on the internet. If your website is not mobile-friendly and does not adjust to the mobile phone’s screen size, the visitor will immediately jump to your competitor.
POST QUALITY CONTENT ON YOUR WEBSITE DESIGN
No one wants to read something that is irrelevant or doesn’t make sense.
Make sure that the visitor of your website is served with quality and valuable content. Quality content can take your healthcare website design to another level. While quality content inspires current patients to visit your website regularly, it will also inspire first-time visitors to surf through different pages or other content on your website.
The website should be easy to navigate
According to a recent study, 94% of internet users have indicated that easy navigation was essential for a website design. A visitor, when checking your healthcare website design if cannot find their way around the website, may grow frustrated and ultimately take their business elsewhere.
When creating a healthcare website design, make sure you keep the below two navigation tools in mind to create the best possible healthcare website design:
- A well-designed menu that displays the essential pages of your website and
- Strategic placement of calls-to-action button on your website’s frontend services
You can check more details about the healthcare website design at Get legal practice builder.
Quick load speed
Slow-loading website pages are a significant turn-off for the visitors visiting your healthcare website. 47% of users expect the website page to load within 2 seconds or less. So, your website needs to be fast and responsive. To quicken the load time of your healthcare website, the below options can be used:
- Limit and compress images that go on your website pages
- The redirects on your website should be reduced
- Minify the code by removing extra spaces, commas, and other unnecessary characters.
ACTIONABLE SEO TIPS FOR HEALTHCARE PROVIDERS
If you have successfully put up an excellent healthcare website design, it is mobile-friendly, easy to navigate, has quality and valuable content, and has quick load speed.
You have made it halfway to getting the other half done and reaching the winning line of bringing quality and quantity of online traffic. It is essential to have a solid Search Engine Optimization strategy for your healthcare custom web design company. Read more about healthcare SEO.
Are you still questioning the value of SEO for your practice? The numbers will clear it. It was found that SEO leads have a 14.6% closing rate when compared to outbound leads such as print advertising or direct mail, which stands to be 1.7%, according to the Search Engine Journal.
But making a solid SEO strategy is not easy. You have to be the best for healthcare SEO to stand out from others and rank higher in search engines. Using the right SEO strategy puts you on the map and can also make your website rank higher in search engines, and when searched by a visitor of your area of practice, your website will show up in the top suggestions.
REFER TO THIS WEBSITE FOR MORE INFORMATION
Here are the best SEO tips for healthcare providers
- Choose the right keywords
- Create original content
- Own different search verticals
- Create a site map on your website
- Use social media platforms to drive rankings
- Use keywords in the main content of your website, such as headlines, sub-headers, etc.
Whether you are a single doctor or a part of a large medical healthcare provider, your website design should be as unique as your practice.