My Business listing (5 strategies)
Be specific in your categories
When you’re creating your profile, You’ll be asked to select an appropriate category. Let’s say that you’re creating an account for an online grocery store. It’s possible to select “grocery store” for the class and then call it a day. But, there’s an efficient way of doing it. check now
Although broad categories can aid in appearing in more searches, getting at the top of your search results (or the highly sought-after top three) is likely to be complicated. This is due to the broad categories that tend to be highly competitive. If you can narrow your field to a specific area, for example, “gourmet grocery store,” you’ll be able to place it on the map.
If you’re observant and observant, this approach is similar to research on keywords in that specific, long-tail keywords are more effective over hyper-competitive terms. Therefore, adhere to the same guidelines as you do for SEO for your website, and you’ll end up with something solid.
Make use of high-quality images
Included images of your items or location is an excellent method to attract prospective customers. But, you’re unlikely to be able to achieve much success if your images are unreliable or poorly pixelated. https://wirelly.com/
A poor quality image on your website makes it difficult for users to grasp the products and services you offer. This can also give an impression of unprofessionalism in your enterprise. Potential customers could think that the image quality photographs with your services and products could be a catastrophe if the image quality is not good.
Images of products being displayed to florists
These photos are appealing and help you appreciate the excellence of the florist’s job and the other elements. Several essential elements can make great images of your products. Lighting and design are crucial. However, there are many more. Simply put, you should pay attention to how your pictures appear – even if using a smartphone, and this effort will pay off.
Answer the question in the Question And Answer (Q&A) section
As we mentioned earlier, the Google My Business listing supports a Q&A section that allows customers to post questions, and other users can answer directly. The feature is accessible to everyone, even the business’s owner, and it’s an excellent idea to make use of it for several reasons:
You show that you can back your products by engaging in direct discussions with your clients.
It could boost the credibility of your brand, mainly if there are lots of positive reviews for those products or services.
You will get a sense of what other businesses offer and why clients are looking for you in particular.
For a start, Think about the most frequently asked inquiries you get from your customers about your company. Then, put them up as questions on your profile and provide the solution. This will help you answer the questions that searchers might need to ask them and helps your company appear more active. In addition, as we mentioned earlier, people love to see the person who runs the business engaging with their customers. It creates confidence.
One caveat with this feature is that anyone can answer posted questions. It would help if you periodically went at the answers published to ensure that they’re correct and that nobody is looking to snoop around your profile (it occurs). If you find that the answers aren’t accurate, it’s an opportunity to display your expertise and build your “niche authority!
Include your services and products
Images of your merchandise are fantastic, but you could go the extra mile and add the catalog you have to your Google My Business listing. It allows customers to browse through your offerings without having to navigate to your site:
The products are displayed in the Google My Business listing
This additional convenience could mean the advantage of making a sale and transferring the business to your competition and provides many of the same benefits of social media services like post-purchase options. The best part is Google My Business makes this an easy process. You can have your listings displayed within the SERPs in just a few minutes of effort.
Bonus tip: Now, you can use our customized Revive Old Posts plugin to publish WordPress blog posts on Google My Business automatically!
Encourage and address reviews
A lot of five- and four-star reviews on your site is a fantastic way to look. It’s not just that. The customers place much faith in them: 85 percent of consumers are as trusting of online reviews as they would trust a recommendation from their family or friends. To do this, collecting favorable reviews is essential. Here are some suggestions to get reviews:
- Make sure they meet face-to-face with customers.
- Make sure to ask at the right time, especially following a positive interaction.
- Let it be easy for customers to leave a review.
Of course, getting the client to leave a review and gaining an excellent score is different. It is essential to offer excellent customer service and a high-quality product consistently; otherwise, this approach could cause problems for your business.
If you’ve received some feedback on your profile, make sure you respond to these reviews! The responses will show up on your profile, making them an excellent method of gaining engagement.
A business owner leaves feedback about Google My Business reviews
Furthermore, those who review 97% also read the company’s response. That’s right, customers who are concerned about reviews would like to know that you’re also interested.
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Don’t only respond to reviews that have positive ratings. If you do be a victim of a bad review, make sure you talk to the reviewer and determine whether there’s something it’s possible to do to correct the situation. Making this happen in public spaces, like in the Google My Business listing, will let other potential customers know that you’re accountable for your business and products.
