Ten Great Tips to Go Viral on Instagram
Instagram is no longer an exclusive social media platform for those who love photography. It is now utilised by more than 700 million people every month and can take unnoticed brands to prominence.
For social media marketing to be successful on Instagram, it’s essential to know the techniques for creating viral content. Sometimes, virality happens by itself, and there’s a tiny chance. However, it is a result of social media managers who know how to leverage the platform in many instances. The most effective Instagram tool for analytics is SocialFox, which will help you determine posts that have the potential to become viral.
Know your (instagram) audience
Like any other marketing strategy, it is essential to know your target audience to develop a marketing strategy that can effectively attract potential customers. If you want to make the most popular Instagram content, it is essential to understand what makes your intended people be.
Create a marketing persona which will allow you to define the needs of your intended group of customers quickly. Typically, a persona for marketing summarizes demographic and psychographic details. For Instagram marketers, it can be beneficial if the persona contains the kind of content that your targeted audience is likely to enjoy and those of other Instagram accounts that your targeted viewers typically follow.
Take a survey of the competition
Examine your competition’s Instagram strategy to understand what methods work when creating viral content. It is crucial to establish your voice as a brand through Instagram (more about this in the future). It is helpful to determine whether content shared by your competitors has ever been viral.
If you come across an article that’s worked, make a note of the content’s format and the time it was posted and the Instagram description. Also, you should discover if the brand involved collaborated in conjunction with the Instagram influencer or an agency. Maybe you could band together with the same organization to create your popular content.
If you observe that your competitors have had limited success on Instagram, This could indicate either one or the other. Or, they aren’t engaging with the people well, meaning that Instagram could provide your company with a competitive advantage when you produce great content. This could mean your intended audience doesn’t utilize Instagram. In this case, it’s probably better to choose a different marketing channel.
FIND A UNIQUE AND CREATIVE VOICE
Viral content is unique content. Look at a few of the below examples, and you’ll soon realize that content with a high percentage is at least in some way distinctive. The content is often visually striking, controversial, emotionally engaging, or even newsworthy. Content with a clear perspective is more likely to become viral than more common content.
In the case above, National Geographic’s image of a husky in the Arctic was able to garner 30 per cent more likes (over 1 million)) than their usual post. The combination of a fantastic image and excellent copywriting made the post viral.
The cartoons in the New Yorker regularly receive more attention than other kinds of content they offer. This is understandable, considering that the type of content they offer is exclusive to the magazine and often provides a unique perspective on popular media or current events.
USE analytics to learn about your follower’s prefrences
Equally important to understanding your audience by analyzing marketing personas is knowing your followers to the information you get from your data. Investing in an Instagram analytics platform such as SocialFox can help you quickly determine what type of content is most popular with your followers.
The analytics on Instagram can assist both you and the team decide what kind of content is most likely to attract your intended audience. The analytics can also improve the content you post and hashtags.
Create a FOLLOWING of ENGAGED FANS
Paul Graham, the founder of the world’s most renowned incubator for startups, Y Combinator, told Brian Chesky, who was the co-founder of Airbnb, the need that it is better to “build something that 100 people love rather than 1 million people kind of like.” The same applies to Instagram marketers. It’s better to build extraordinarily engaged but small Instagram followers than vast numbers of followers who do not care very much about your content.
The term “virality” refers to the fact that interested people share the message you’ve put out. First, you need to locate the people who care for your business to achieve this. If they’re not yet there, you must create a sense of urgency for your brand through branding and education.
DEVELOP A CENTRE ON PHOTO CONTENT
There is a perception among certain experts that video will be the next big thing in internet-based content consumption. Although it’s the case that video has grown in popularity in recent times, AdWeek reported that Instagram photos get 36 per cent more engagement than videos.
If you are a company looking to create just one piece of popular content, you’ll be better off choosing to focus on photos rather than video content based on information.
Increase the chances of VIRALITY by promoting a paid promotion
Brands are spending a growing amount of dollars on Instagram advertisements. Marketers recognize that Instagram customers are more likely to interact with ads on Instagram than on other platforms.
Marketers looking to create viral content should invest in the paid-for promotion to expand their reach. All brands are already using this method to increase the likelihood that their content will go viral.
Partnering with an industry influencer
Linqia discovered that 94 per cent of marketers who employ influencer marketing believe it can work. Marketers looking to create viral content might consider collaborating with an industry expert to boost the chance of creating viral content.
It is important to note that influencers aren’t necessarily social media stars or celebrities. Influencers are just individuals who have earned respect from certain groups. For instance, Jimmy Chin is considered an influencer within the climbing world, and due to this, North Face has worked with Chin to create content sponsored by Chin, such as the one below.
CONTENT TIES INTO A NEWS EVENT(instagram)
It is more straightforward for you to make viral videos if it is linked to an event in the news. It could be a product release (a news event created by your company) or something related to current news events.
In the following example, Nike announced a new sneaker via Instagram. The post became viral through a combination of committed fans, well-written content, and a newsworthy announcement.
Making viral content can be challenging. And it’s doubtful that you’ll be successful in creating a viral Instagram post on the first attempt. It is a process of trial and trial. Every time you try. You’ll learn more about the habits of your target audience until the day that you publish the perfect Instagram post that is ablaze.