Global Pretzel Market Overview:

According to the latest report by IMARC Group, titled “Pretzel Market Report: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022- 2027”, the global pretzel market reached a value of US$ 7.13 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 8.71 Billion by 2027, exhibiting at a CAGR of 3.22% during 2022-2027.

A pretzel is a baked snack which is characterized by a twisted-knot shape. It is usually prepared using wheat flour dough along with other ingredients including yeast, sugar, salt, vegetable oil, corn starch and water. It is widely available in the market in hard and soft varieties with a shiny, brown outer surface. Salt is the most common seasoning on pretzels, while other seasonings include cheese, sugar, chocolates and nuts. These snacks are gaining popularity among consumers as they are relatively lower in calories as compared to potato-based snacks. Consequently, they have emerged as a preferred snacking option in many countries across the globe.

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic. These observations will be integrated into the report.

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Global Pretzel Market Trends:

A busy schedule in today’s globalized world has created a high dependency on convenience foods including pretzels. Furthermore, owing to growing health-consciousness among consumers across the globe, manufacturers are launching cholesterol- and gluten-free variants of pretzels containing non-GMO whole grain flour. Additionally, the introduction of a variety of exotic flavors including mocha, banana, garlic, barbecue, honey mustard, bacon, and cheddar caters to the diversified tastes of consumers, thus boosting the product sales.

Furthermore, the distribution of these snacks through online retail channels has provided a thrust to the market since these channels offer enhanced convenience and better price points for a vast range of products. Other factors influencing the product demand include rising disposable incomes and rapid urbanization.

Global Pretzel Market 2022- 2027 Analysis and Segmentation:

Competitive Landscape with Key Players:

Johnson Auntie Anne’s
Boulder Brands
ConAgra Foods
Frito-Lay
Herr Foods
Intersnack
J & J Snacks
Mars
Mr. Pretzel
Old Dutch Foods
Philly Pretzel Factory
Pretzels Inc.

Our report has categorized the market based on content, type, packaging type and distribution channel.

Market Breakup by Content:

Salted Pretzels
Unsalted Pretzels

Market Breakup by Type:

Hard
Soft

Market Breakup by Packaging Type:

Bags
Boxes
Containers
Others

Market Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Specialist Retailers
Online Retailers
Others

Market Breakup by Region:

North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key Highlights of the Report:

Market Performance (2016-2021)
Market Outlook (2022- 2027)
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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