ECommerce brands depend on their website and online listings for sales conversions. If they are not well-optimized, the site cannot fulfill its revenue potential. The competitor could woo away their customers, and the brand would go out of business. Optimizing the sites and listings is also essential to retaining high-value clients. When brands work hard to deliver a top-notch user experience, they will flourish. In this blog post, we will explore the areas that brands need to focus on to improve their local SEO rankings.
What is Local SEO?
Local SEO is the process of optimizing the website and the listings to get more visibility. Small and large businesses adopt local SEO to rank in local searches. More people will see the site or the listing and place their orders. In this way, local SEO brings more sales to the company.
Local SEO tips for eCommerce businesses
Optimize website for local SEO
The first place to optimize for local SEO is to ensure that the website has a business address. Some customers would prefer talking to a representative of the company. They want some clarifications about things not listed on the web. So, it is crucial to include the business address on the website. Businesses could also add a map to the website to make them more accessible to customers. If customers choose to visit the store, the map will be of great help. Companies can create maps on their sites by getting the eCommerce SEO services of experts.
Apart from the business address, brands should have a dedicated contact page. On this page, they should list all possible ways customers can reach them. It could include email ids and social media profiles. Most importantly, there should be active phone numbers. So, brands should hire experts providing eCommerce SEO services to create their contact pages.
To build trust with the audience, brands can include testimonials and reviews. They would weaken the inhibition to buy products and make customers see the brand more positively.
Setup Online Profiles
The website can attract more traffic, but it is still necessary for companies to set up online profiles. Being listed on online profiles gives more visibility to businesses. Google sees online profiles as ranking factors, so it is crucial to get the business listed on multiple sites. Optimizing websites and online profiles with experts providing professional SEO services are essential for higher rankings.
Brands should have a listing in GMB. They can list their business and choose different categories that describe their business. They can enter details such as the brand location, contact number, and other details to get found by people.
Local brands should also ensure that their business gets listed on local listings. When a customer in the target location searches, Google will show the brands that match the user query. When brands are in local listings and directories, the chances of them ranking higher on local searches is higher. Optimizing these listings with experts providing professional SEO services would boost local rankings.
Social media is helpful for local brands in getting more exposure. They can set up accounts on Facebook, Instagram, and other social platforms in less time and declare their presence there. When a social media user searches, these businesses with social media profiles would show up.
Write Local Content
Brands should write content that speaks the language of target customers. They have specific pain points and live in a particular situation. So, marketers should address them and propose solutions for them. Making mentions of local events and places would also keep customers more connected. When marketers write for local people, they would naturally mention location-specific keywords that help in SEO rankings. In addition, they can also approach local blogs and ask them for links. It will make the brand more trustworthy for both search engines and customers.
Optimize Location Pages for Online Ordering
Location pages help the audience find information about the local stores. They could have local maps, lists, bios of team members, and local reviews. The contact information will be there that help people talk to the business directly. Brands can target region-specific keywords in location pages to increase their local rankings. The CTA should be prominent enough and tell customers that they can order immediately. It is crucial to give customers multiple options to receive their products. Brands should give them the option of in-store pickups, curbside pickups, or home delivery. But there should be detailed information about pickup and delivery procedures. When brands optimize their CTAs for pickups and deliveries, they can see more sales.
Optimizing for local SEO is all about walking in the shoes of the customers. Marketers should study the difficulties people have in using the site to make it more accessible. That is the essence of local SEO, and brands should keep this in mind when they optimize their sites.