Many aspects go into creating a compelling video. First, make sure your message is direct and relevant to your audience. Next, appeal to our emotions by developing a compelling story. Ensure your video ad is optimized to achieve your key performance indicators. After all, you want to convey your message to as many people as possible.
Appeal to our emotions
Video marketing uses the power of emotion to connect with audiences and make an excellent first impression. In addition to capturing their attention, video ads can also persuade them to make a purchase. While people often research a product, comparing its features and price, many go with their gut when making a purchase. Therefore, an ad that appeals to their emotions is the best way to influence them to purchase your product or service.
Ensure your message speaks directly to your audience
When creating short video ads, you must ensure that your message speaks directly to your target audience. Make sure to think about their problems and motivations. For example, an insurance advertisement should be brief and get to the point quickly. You can use the 6-second limit to present your value proposition and a relatable reason to buy. On the other hand, a new brand or product might require a more extended advertisement.
Avoid being too dramatic or too funny in your videos. The goal is to grab the audience’s attention and entice them to watch the entire video. Try not to add too many ideas, as this will result in sensory overload and detract from your CTA. For a fifteen-second ad, a product shot, a single-frame micro-story, or a fast action scene are acceptable but ensure they are relevant and do not distract from your message.
Optimize your video ad’s KPIs
To improve your video ad’s performance, you need to understand the key metrics affecting your video’s performance. One of these is the average view time. This metric measures how long someone watches a video; a high average view time means your video is working. However, if the average view time is low, something may need tweaking.
Another KPI you should measure is the number of clicks on the video. The higher your click-through rate, the more likely someone will take the next step and become a customer. It’s important to note that clicks usually occur at the end of the video, so measuring how long people spend watching your video is essential.
Make it short and sweet
To make your short video ads effective, they must have a clear call to action. Failing to include this essential element can ruin the effectiveness of your ad. Remember that the purpose of creating short video ads is to entice viewers to take action. The best way to do this is by asking viewers to take action and then delivering the message in a straightforward, direct manner.
The short video format is a perfect vehicle for social media. Use eye-catching visuals and punchy copy to attract and keep viewers engaged. A video without visuals will lose viewers quickly. Fortunately, Biteable video templates are perfect for this purpose, with their extensive library of video scenes and text.
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