We have already talked about the power of video to reach more customers and thus increase the sales of your business. Today we present the types of videos that you can create for your company according to the type of content and audience.
There is a wide range of possibilities in terms of video types, but we have summarized in this list the 9 most common videos that are most useful for companies.
1. Informational Video
It is a video that generally summarizes the activity of a company and what you can expect from it. It is very attractive to offer customers a few minutes an overview of the business.
2. Product presentation video
Since video is a powerful tool for capturing attention and synthesizing information, it is often used to show all the features of a product in detail, making it much more attractive and effective than any brochure or catalog.
This type of video can be very useful for e-commerce, for example, since they can speed up the final purchase decision, having shown the customer the product in a way that is very close to reality. You can make a product presentation video about any item or service.
3. Video Catalog
This video is very popular among textile companies. They have a narrative thread and an artistic component that is usually reminiscent of video clips. They are very attractive and easy to see and can be combined with an offline catalog. A very clear example of this type of video is the advertising campaigns launched every season.
4. Advertising Videos
This type of video is similar to any advertisement that can be found in offline media, but it has the benefit that it can be longer without having to pay much more for it, although our recommendation is that the more synthesized your information is, the more successful your video will be. In addition to this, sharing and distributing it on different online platforms and social networks will not involve a large outlay of money, and you will be able to reach more people.
5. Video tutorials
These types of videos offer more detailed content since they are used to explain the operation of a service, product, or computer program, for example. The more information that is offered to customers through videos, the more knowledge of the company they will obtain, which will translate into greater confidence in their products. If your audience sees how easy it is to use your service, you can get more sales. These types of videos are the ones that work best on platforms such as YouTube.
6. Demonstration Videos
Demonstration videos are similar to tutorials, but they highlight the benefits and effectiveness of the new product over how it works. This type of video is a mixture between the tutorial video and the advertising one. They can be accompanied by other strategies such as infographics. It is common to find these videos on the internet, but we can also see them on the screens of shopping centers or DIY department stores.
Testimonial videos consist of former customers telling about their experience with a company product through a series of interviews.
8. Training videos
Training videos are often used by large companies to explain their operation and to publicize the quality of their products through their manufacturing processes. The usual thing is that the video focuses on the manufacturing process rather than on the marketing of the products, but it can cover the entire development.
9. Image video and corporate culture
Its objective is to achieve a good image of the company by highlighting all the benefits it provides. It is usually narrated from his birth to his greatest achievements. You can count on worker interviews to reflect a good work environment. They manage to enhance a strong corporate culture and generate pride in belonging to the company.
Once you have created your corporate video, you must not forget to give it the visibility it deserves. For this, you can help yourself with video marketing tactics and distribute it on video platforms such as YouTube or Vimeo and, of course, share it on your social networks.