In today’s world, competition is fierce across all businesses. Businesses are trying new ideas to make their promotions, services, and products unique and attractive. They regularly assess their marketing campaigns and make changes to boost sales. Want to attract your customers? The best thing to start with is the packaging. You can create valuable, attractive, and eye-grabbing packaging by choosing rigid boxes.
Various studies show consumers are increasingly mesmerized by their product’s aesthetic. Their purchasing choice is mainly based on this factor. You can attract new customers and increase repeat customers by improving the brand packaging.
Custom rigid boxes are excellent tools for beautifully displaying products with all their beauty and elegance. Additionally, they add an extra layer of security to delicate and fragile products. Because of this, all luxury companies are investing in these boxes while focusing heavily on their incredible printing and designing.
6 Ways to Attract Customers with Rigid Boxes
Here are a few ways to attract customers using rigid packaging boxes:
1. Choose Vibrant Colors
Choose the eye-catching colors to make your retail shelves look attractive and draw customers. Consider a few factors while picking colors for your custom product packaging. First, stick to one color scheme at all times. Ensure to include primary colors in your packaging, as they are attention-grabbing. Also, this helps people recognize your stuff quickly.
Furthermore, choose a simple color scheme and use color sparingly. Using the excessive color mixture for custom rigid boxes wholesale will destroy your brand reputation. Use eye-catching hues to boost brand visibility in the market. Research well-liked products in your niche and learn about color psychology. Understand how different colors affect consumer behavior.
2. Add Unique Features
More than 61% of customers fall for luxury rigid boxes because of unique designs and patterns. But there is more to packaging than choosing unique boxes. It’s essential to create boxes that serve their purpose. You can use different methods to make your products attractive while sticking to simple packaging.
For instance, coffee creamer is offered in handy packets. However, it does have a label because it is essential to convince customers to buy the products. You can add information on your social media posts so if customers from online platforms look for the product, they can easily recognize it.
It can be all about the packaging of some products. Keep labels and packaging as inventive and appealing as possible while directly fulfilling any critical features.
3. Select Suitable Finishing Method
Don’t undervalue the importance of finishing techniques for custom rigid boxes. If you want to a good impression in front of your customers, you should choose an attractive finishing technique. Using top-notch surface finishing alternatives would be beneficial to make a good impression on consumers. Options for finishing include coatings, foiling, and other techniques.
You can use a matte coating to give your boxes a simple appearance. You could choose a gloss coating for a dazzling appearance. You can choose copper, gold, or silver for foiling with a metallic appearance. Your product packaging will look more opulent if you use embossing, PVC, raised ink, embossing, smudge-free, and numerous other methods.
4. Print Relevant Text
You should print innovative and concise messages on your rigid packaging boxes. Customers find lengthy descriptions uninteresting and unsuited to their attention spans. You can attract more customers with a brief, inventive statement. Since the chosen message reflects the brand, you should not rush the process. In some circumstances, the tagline alone provides the necessary detail.
5. Add Comforting Features
People enjoy convenience, so you must make packaging changes to comfort your clients. You must give your boxes die-cut handles to make them attention-grabbing. These rigid boxes will simplify their handling so that clients can easily transport purchased products. Also, specially formed handles will increase your boxes’ beauty to draw attention.
6. Keep Updating the Boxes
Always experiment with cutting-edge packaging designs to draw in clients. There is a chance that buyers would lose interest if a company uses the same packaging for years. Try unique and fresh patterns and designs to keep clients interested in and devoted to your brand.
You can increase the appeal of your custom rigid boxes with embossing, decorative elements, ribbons, gloss or matte lamination, and high-end finishing. You might include the company’s logo, name, tagline, or other social media information to increase brand recognition and make it memorable. This will undoubtedly help to increase your company’s overall success in a short amount of time.